About Style Story

What is life, without a dash of style?

What is our Style Story?

Style Story, Nigeria’s only dedicated luxury denim boutique, firmly believes in the interconnected concepts of fashion, healthy living, and wellness. Which is why, what started as a denim store nearly a decade ago, showcasing multi-branded international premium denims from around the world, organically evolved into an entire lifestyle experience.

So, who are we?

We’re the denim experts. Style Story represents premium American designer labels such as J Brand, Frame, Citizens of Humanity, DL1961, AG Jeans, Paige, Current Elliott, Markus Lupfer, NYDJ, to name a few, and offers a unique, personalised shopping experience to those looking for the perfect balance between fashion and comfort.

In keeping with customers’ growing needs in a country opening up to global experiences, with expatriates and travelers, Style Story expanded its eclectic collection to include accessories, and now exhibits brands such as Equipment Femme, Joie, Hanky Panky, Helmer Handbags, PyscoBunny. We’ve also just started sourcing tops and blouses from Paris, Miami & London to fit well with our jeans and to suit all price pockets.

And, we’re working towards our dream: A Home collection. Yes, we’ve got our fingers crossed!

Our natural progression…

Some years down the line, we noticed that lifestyle was no longer only about outward appearances, but about looking and feeling good, inside out. Health, wellness, fitness—these were the new mantras and our yoga studio, Yoga Sutra, was born taking cognizance of this development.

Now we not only offer Yoga, but Pilates, Pi-Yo, and Pound Fit, the newest workout craze to hit the globe. Extending the association, we started stocking a fitness range and display brands that are well known in the yoga studios in California, such as Alo, Onzie, Prism and Manduka. We are now working on creating our own fitness line and will be launching Synergy workout pants soon.

Our next step was to complement our fitness focus with a range of massage oils and an organic home and skin care line. In collaboration with a team in Thailand, which uses the very best quality oils and blends, we have developed Yoga Sutra Organix.

What next?

This is what we’re most excited about. Our brand new baby—Synergy. While we have been instrumental in exposing Nigeria to global trends, we felt it’s about time we give back to the community by picking up the best this beautiful country has to offer, and taking it to the rest of the world.

So, using local organic Ankara cotton fabric, we have developed the Synergy Spa & Ready To Wear Line that fuses western silhouettes with the local Nigerian textile. The casual, dress-down range comprises robes, off-shoulder dresses and tees, and we have also supplemented it with coordinated footwear—for the days you want something a little more fancy than flip-flops.

The line is comfortable and relaxed and appeals to all age groups. Since we are using local prints sourced from different markets, each piece is unique. We will soon be designing and creating our own prints. And coming up is a swimwear line and workout wear.

This also ties in with our philosophy of harmony and of the world being one large common space that we all inhabit. Showcasing the best of what each area has to offer is the only way forward.

For more information about Style Story, please contact Suchita Vaswani at suchita@stylestorylagos.com or info@stylestorylagos.com.